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Salesforce slack sales12/3/2023 The new capabilities provide deeper visibility into account details in Sales Cloud and connect the right people to close deals fast all in Slack. Senior Salesforce staff were skeptical that they could increase sales by bundling and integrating Slack with its other products-a core rationale for the acquisition. Salesforce and Slack are giving sales reps the ability to collaborate on deals in real-time and drive growth from anywhere, with sales reps using Slack seeing an average of 15 faster sales cycles. Before the deal was even consummated, Benioff went out of his way to distance himself from Slack in public and private conversations, repeatedly telling colleagues and outside observers that Bret Taylor, who was then president and chief operating officer at Salesforce, was the deal’s architect. At the end of each day, their sales reps had to input the status of the deal and any resources they may need to move it along and close it. Mutual distrust between Benioff and Slack CEO Stewart Butterfield became a distraction, according to more than a half-dozen current and former employees with direct knowledge of the situation. At the end of Salesforce’s fiscal year, Scott’s manager created Slack channel dedicated to the deals currently set to close. It has also destroyed more shareholder value in a week than any merger announcement in the last 20 years. Two years ago, Salesforce co-founder and CEO Marc Benioff gushed about his software company’s $28 billion purchase of messaging app Slack, describing it as a “match made in heaven.” It was also the most expensive subscription software acquisition of all time, with Salesforce paying around 26 times Slack’s forward revenue-a price tag that carried high expectations.īut problems emerged from the start. Salesforce’s bid to acquire Slack would be the 2nd largest software deal in history.
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